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F - Ford's New Hybrid Strategy Will Bolster Margins
Ford Motor Company
2024-04-08 13:22:22 ET
Summary
Ford is shifting its focus from electric vehicles to hybrid vehicles due to challenging margins and consumer preference for hybrids over fully electric vehicles.
The company has delayed the launch of new electric vehicles and cut back on production targets for the F-150 Lightning.
Ford is expanding its Ford Pro segment, which focuses on software and electric commercial vehicles, and anticipates growth and margin expansion in this area.