2024-04-08 13:22:22 ET
Summary
- Ford is shifting its focus from electric vehicles to hybrid vehicles due to challenging margins and consumer preference for hybrids over fully electric vehicles.
- The company has delayed the launch of new electric vehicles and cut back on production targets for the F-150 Lightning.
- Ford is expanding its Ford Pro segment, which focuses on software and electric commercial vehicles, and anticipates growth and margin expansion in this area.
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Ford's New Hybrid Strategy Will Bolster Margins