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home / news releases / GM - Ford's Rivian-Based Lincoln SUV Will Face Cautious Consumer Adoption Of Electric Vehicles


GM - Ford's Rivian-Based Lincoln SUV Will Face Cautious Consumer Adoption Of Electric Vehicles

Rivian R1S (prototype shown) will serve as foundation for new Lincoln SUV. Source: Rivian

Ford Motor Co. (F) learned - or thinks it learned - an important lesson from Tesla (TSLA).

The lesson? If you're trying to sell battery-powered cars to American consumers, you'll do much better on the premium side of the market than among mainstream buyers. Ford's first true purpose-built EV will be the Mustang Mach-E, an SUV/crossover that with a $60,000 price tag aimed at more affluent buyers.

The next will be a Lincoln SUV that's a luxury SUV by

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Stock Information

Company Name: General Motors Company
Stock Symbol: GM
Market: NYSE

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