PUBM - Gaming other streamers make up ground in Nielsen TV share measure

Television engagement dropped month-over-month in February as it always does, even with some major TV events during the month, and videogaming continued to grow its share of overall TV time. The February dip in TV engagement was even bigger than usual, according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms. January was a five-week month in the company's measurements, including the heavy TV week after Christmas, and in part thanks to that, February sequential viewing was down 5.7% vs. a typical 5% drop. That came in spite of February TV events including the Super Bowl and Winter Olympics, along with a late-month surge in cable news linked to geopolitics and Russia's invasion of Ukraine. In terms of share of time, the three biggest categories each gave up a bit. Broadcast's share of TV time dipped to 26.0% from January's 26.4%; Cable dropped to 35.4% from

For further details see:

Gaming, other streamers make up ground in Nielsen TV share measure