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MRAD - Global Digital Advertising Appears Poised For Significant Growth
SmartETFs Advertising & Marketing Technology ETF
At the end of 2021, global digital advertising was roughly $440 billion, 62% of the market.
According to Nielsen, the pandemic boosted total adult media consumption by 60%, most of it online.
Although time spent online increased by roughly 60% during the pandemic in 2020, digital advertising grew only 11%, resulting in a sharp drop in its monetization per hour to roughly $0.04.