HOG - Harley Davidson Is Not Meeting Its Goals
Introduction
Its been four years since my first article Does Harley Davidson Need An Oil Change? was published on Seeking Alpha. In that article I explored Harley Davidson's (HOG) biggest problem, a depleting core customer base. Now, four years later I am analyzing the company again to see the progress toward the goals of creating new riders and expanding the demographic set out by the company.
Source: Fabrik Brands
Business Then And Business Now
The largest concern in 2016 was a decrease in sales to Harley Davidson's core customer base- 47 year old