Introduction
Its been four years since my first article Does Harley Davidson Need An Oil Change? was published on Seeking Alpha. In that article I explored Harley Davidson's (HOG) biggest problem, a depleting core customer base. Now, four years later I am analyzing the company again to see the progress toward the goals of creating new riders and expanding the demographic set out by the company.
Source: Fabrik Brands
Business Then And Business Now
The largest concern in 2016 was a decrease in sales to Harley Davidson's core customer base- 47 year old