VWAGY - Hyundai Gains Most 2020 Automotive Market Share In Puerto Rico

• With more than 3 million people, Puerto Rico constitutes 0.65% of the overall U.S. new car market. Sales were down 11% in 2020, compared to 14% for the U.S. overall.
• The dominant brand in Puerto Rico is Toyota, which was down 13% and lost 0.7% market share.
• The biggest market share gain came from the #2 brand, Hyundai, which was down only 5% and as a result gained a full percentage point in market share.
• Ford was the only brand of the major players which managed to be flat for the year, causing it to gain 0.8% market share.
• The nameplate which contributed the most incrementally in 2020 to catapult Hyundai’s PR market share was the Venue, which constituted a whopping 14% of its entire U.S. sales number.

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