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CDLX - Interpublic Group Solidifies Its Position In The Advertising Industry
Cardlytics Inc.
IPG's acquisition of Acxiom in 2018 and the launch of Kinesso in 2019 positions the company as an indispensable partner to its clients.
Revenue resilience during the pandemic, and its organic growth in the past three years pre-COVID disruptions, demonstrate earnings quality.
Expectations of rising revenues are already baked in the shares, which increased 25% in the past thirty days. Still, the strengthened financial position bodes well for dividend sustainability.