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TRUP - Investors Are Debating What Kind of Company Trupanion Is. Here's Why
Trupanion Inc.
There is a lively debate in the investor community over what kind of company Trupanion(NASDAQ: TRUP) really is.
The company describes itself as a subscription-based business focused on ensuring cat and dog owners can afford medical treatment for their pets. Going with this categorization, the company has compared itself to other subscription-oriented businesses such as Costco and Opentable (owned by Booking).
However, the company's critics point out that Trupanion is an insurance company and should be thought of by investors in this light.