DIS - Is Disney's Wish Finally Coming True?
2024-04-09 11:55:00 ET
One of Walt Disney 's (NYSE: DIS) biggest theatrical duds of 2023 could be having a second chance at success on the media giant's flagship streaming service. Wish -- the full-length animated feature that failed to resonate with domestic moviegoers when it debuted at multiplexes just before the historically potent Thanksgiving holiday weekend -- premiered on Disney+ last week. It's finding an audience.
Wish has been streamed 13.2 million times in its first five days on the platform. The film disappointed investors and exhibitors alike when it generated just $64 million in box office receipts from stateside audiences. Based on the average U.S. ticket price of $11.23, you're talking about just 5.7 million customers. Even if you nudge that number slightly higher under the assumption that younger families will gravitate to cheaper matinee prices or children's tickets, it's fair to say that less than 2% of the country saw the film on the silver screen in the months that it was available at a multiplex near you.
A substantially larger chunk of the country has now been exposed to the film that Disney hoped would be a successful celebration of the studio's 100-year operating history. After all, it's not 13.2 million people that have now streamed the film since its April 3 launch on Disney+. Many of these screenings are taking place in homes or portable screens playing for more than a single viewer. Wish finally has a chance to be a star.
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Is Disney's Wish Finally Coming True?