AMZN - Jumia Isn't the E-Commerce Company You Think It Is
Spend some time watching the street in front of your home and I can almost guarantee you an Amazon (NASDAQ: AMZN) delivery truck will pass by at some point. This gigantic e-commerce operation has become an integral part of life in the U.S., creating one of the few companies ever valued over $1 trillion .
Jumia Technologies (NYSE: JMIA) aspires to be the Amazon of Africa . Many investors are excited with digital-payments growth and e-commerce growth right now on the African continent and Jumia is positioning itself to seize the opportunity. But before you rush to invest, it should be pointed out that Jumia might not be the e-commerce company you think it is, at least not yet.
In fact, a single item accounts for the majority of the company's sales, highlighting just how far it needs to go before this little stock can earn proper Amazon comparisons.
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Jumia Isn't the E-Commerce Company You Think It Is