YUM - KFC Is Launching the KFConsole in November
KFC won't leave the video game console market to the Microsoft (NASDAQ: MSFT) Xbox Series X and Sony (NYSE: SNE) PlayStation 5 this holiday season. The fast food giant is launching its own KFConsole on Nov. 12.
The Yum! Brands (NYSE: YUM) subsidiary is obviously having some fun with the console market here. This wasn't an official press release, but a targeted tweet, created using the Sprout Social (NASDAQ: SPT) marketing service and including a snappy #PowerYourHunger hashtag. The fried chicken veteran wants to tap into the growing excitement around this holiday's long-awaited console launches.
Image source: KFC.