LYV - Live Nation: What Millennials And Baby Boomers Have In Common
Concerts and event promotion industries have experienced strong growth over the past few years as more baby boomers head into retirement and enjoy live concerts as well as younger generations like Millennials and Generation Z'ers prioritizing experiences over possessions and attending more and more live events.
However, after growing at a 4.6% CAGR from 2014 through 2019, the industry is expected to cool as we continue thinking about recessionary trends and look to save more money by eliminating extra spending. In a new PwC report, live concerts in the United States are set to grow