W - Lovesac: Private Equity And ROTH Capital Put New Slipcovers On An Old Couch
Introduction
A week ago we wrote about At Home, a home decor company that is facing challenges as its brick-and-mortar business model is facing pressure from Amazon (AMZN), Target (TGT), and Wayfair (W) - a problem enhanced by financial engineering. The once sleepy furniture and decor industry has become highly dynamic and is changing rapidly.
The furniture industry once provided a moat for retailers. In order to reach customers, furniture makers relied on furniture stores that made decisions about what inventory to carry. Traditional furniture retailers must balance inventory costs with limited space and