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MANU - Manchester United: Form Is Temporary Class Is Permanent (Part 1)
Manchester United Ltd. Class A
In the first of a two-part series, we explore the history and business model of Manchester United (MANU), one of the most successful and popular sports franchises in the world.
A Rare One-of-a Kind Asset
In evaluating the investment credentials of a sports franchise, history and relevance are critical factors. Let us start with some basic assertions: 1) football is the most popular sport in the world; 2) England’s Premier League is the most popular league; and 3) Manchester United is the most famous football club in the world with the largest fan base. According