In the first of a two-part series, we explore the history and business model of Manchester United (MANU), one of the most successful and popular sports franchises in the world.
A Rare One-of-a Kind Asset
In evaluating the investment credentials of a sports franchise, history and relevance are critical factors. Let us start with some basic assertions: 1) football is the most popular sport in the world; 2) England’s Premier League is the most popular league; and 3) Manchester United is the most famous football club in the world with the largest fan base. According