MDP - Meredith rolls out new content slate at NewFronts

At its NewFronts marketing presentation, Meredith (MDP +1.3%) has unveiled a new slate of premium content made to tap its variety of brands focused on the U.S. women's audience. New video series include Ayesha Curry's One and Done, where Curry shares her favorite one pot/one pan recipes; SeeHer Story; and People in the '90s (with accompanying podcast), all through the company's People magazine brand. Its Entertainment Weekly brand will produce SeeHer: Wonder Women, focused on female leaders in entertainment. Parents contributes to new series The New Parenthood. And Food & Wine will produce Paola Presents and coproduce Three Ways. Meanwhile, on May 12 at the IAB Podcast upfronts, Meredith will share its slate of audio programming. The company has introduced 15 new podcasts or seasons in the past year. Digital engagement rose 16% in 2020, and video views across owned/operated sites climbed 45%, the company notes. And its content drove

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Meredith rolls out new content slate at NewFronts