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Mogo's (MOGO) new business strategy marks a drastic change in direction from its 2015 beginnings. Back then, Mogo was a mobile app that offered short term lending. It was competing against other brick and mortar pay-day loan companies.
In looking at Mogo today, it is still very much a mobile app but the focus is now on helping consumers save. Mogo aims to leverage its partnerships with various financial institutions and have third party financial products on its mobile app. Goeasy (OTCPK:EHMEF) will likely be its first partner.