NCMI - National CineMedia engages iSpot to enhance ad reporting

• In-theater advertising company National CineMedia ( NASDAQ: NCMI ) is tapping TV measurement company iSpot to enhance its value to advertisers through better reach reporting.
• Bringing in iSpot's currency grade ad catalog and verification, National CineMedia can report on incremental reach that advertising brings brand and studio customers in addition to linear TV.
• NCM will also offer more comprehensive reach, frequency, attribution, and tune-in reporting for client campaigns thanks to iSpot's integration through Neustar identity resolution.
• “NCM’s integration with iSpot further delivers on our mission to provide our partners the ability to plan and buy premium inventory in a unified manner across all screens, including the coveted big screen," NCM's Manu Singh said.

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