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home / news releases / NLSN - Nielsen acquires French TV attribution and ad monitoring company

NLSN - Nielsen acquires French TV attribution and ad monitoring company

Nielsen N.V.
Analytics firm Nielsen (NLSN) has acquired TVTY, a French TV attribution and ad monitoring company, for an undisclosed amount.TVTY offers television ad intelligence solutions to enable advertisers and agencies to optimize ad spend. These solutions will expand and complement Nielsen's TV attribution and ad intelligence services.Sean Cohan, Nielsen's Chief Growth Officer and President, International, commented, "TVTY bolsters Nielsen's ability to size an audience with analytics. Nielsen offers marketers full-funnel search, interest and sales metrics, enabling them to operate with speed and granularity."NLSN -0.08% premarket

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Nielsen acquires French TV attribution and ad monitoring company
Stock Information
Company Name: Nielsen N.V.
Stock Symbol: NLSN
Market: NYSE
Website: nielsen.com
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