NLSN - Nielsen And IHS Markit come together for better audience and outcome measurement

Global data and analytics company, Nielsen (NLSN) collaborates with a leading provider of automotive information and insights, IHS Markit (INFO) to integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions. Leveraging company's offerings, advertisers will have a clearer understanding of today's auto consumers, empowering them to make more effective, data-driven marketing decisions about engaging with auto audiences."By adding new dynamic elements to a historically static medium for reaching audiences, our collaboration with Nielsen is a significant step forward for advertisers and marketers. Optimization and measurement utilizing Polk data helps the industry move beyond basic tools and legacy metrics toward evaluating actual sales activity, a key imperative today." said Joe Kyriakoza, VP and GM, Polk Automotive Solutions by IHS Markit.

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Nielsen And IHS Markit come together for better audience and outcome measurement