NLSN - Nielsen's audience measurement chief departing for Experian - reports

In the middle of a conflict with its TV-broadcast clients, Nielsen Holdings (NLSN +0.5%) is losing the head of its audience measurement product. Scott Brown, who's headed product-audience measurement for the past two years, is departing for Experian, according to media reports. Brown had previously served as chief technology officer and head of product development. He's reportedly taking a similar role at Experian. And the news comes as Nielsen's Kelly Abcarian is departing for Roku in connection with the sale of Nielsen's advanced video advertising business to the streaming player. The company says it has a "strong bench of talented leaders with deep knowledge and expertise, and we have tapped them to lead these critical businesses." An argument over Nielsen's pandemic-era measurement rigor has escalated, with major TV networks calling for a third-party audit of Nielsen's measurements.

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Nielsen's audience measurement chief departing for Experian - reports