NLSN - Nielsen's Gracenote adds offering for streaming content discovery

Gracenote - the entertainment metadata arm of Nielsen Holdings (NYSE:NLSN) - has added a Gracenote Streaming Channels Data offering to aid measurement for content discovery platforms. The move is made to ease connecting viewers to programming on free ad-supported TV - known as FAST - as well as linear channels on virtual MVPD services such as Sling TV, YouTube TV or Hulu Plus Live TV. Every airing will have a Gracenote ID as well as normalized channel/program metadata with images and rich descriptions, enabling more personalized program recommendations across different services. "As consumers look for free ad-supported TV content to complement their on-demand services, easy integration and discovery options become more important than ever for aggregator platforms," says Gracenote Chief Product Officer Simon Adams.

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Nielsen's Gracenote adds offering for streaming content discovery