NLSN - Nielsen sticks up for ratings accuracy amid fire from unhappy networks

Amid some flak from its network TV clients, Nielsen (NLSN) says that while there were some odd effects on its ratings since the start of the COVID-19 pandemic, its figures are "robust and representative." Nielsen says it looked internally at its process for estimating ratings via its observational panel. That followed pushback from the Video Advertising Bureau (TV networks' reps on Madison Avenue) that the company was under-reporting viewing during the pandemic because of a shrunken panel size, and failing to account sufficiently for the lack of original show episodes and the cancellation of many sports. "In order to comply with state and federal guidelines, and ensure the safety of Nielsen associates and the families that participate in our panels, Nielsen paused all in-home activities at the onset of the pandemic," the company says. "A series of innovative procedures were put in place, aimed at protecting the overall fidelity of

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Nielsen sticks up for ratings accuracy amid fire from unhappy networks