NLSN - NielsenOne targets to be the sole standard ratings metric by 2024 raises investments

Nielsen ([[NLSN]] +1.3%) expects new TV ratings platform Nielsen One to be the standard of ratings in the U.S. by the fall of 2024 and is likely to be launched in 2022, a WSJ report indicated.The company's finance chief Linda Zukauckas is allocating funds to the new platform after the sale of its market-analytics business in early 2021; Nielsen One was launched in December 2020.In March 2021 the company closed the sale of its Global Connect business to Advent for $2.7B, from where it will fund out partial money for the new platform.A company executive indicated that in 2020 Nielsen spent ~8.7% of revenue on capex, or ~$547M; allocation percent would not change but the company plans to allocate more as revenue rises, Ms. Zukauckas said.Nielsen is forecasting revenue growth of 2% to 3% this year; it also estimates a $25–35M restructuring expense for 2021 while capex of ~$305M and free

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NielsenOne targets to be the sole standard ratings metric by 2024, raises investments