LI - NIO: Expanding The Brand
2024-05-21 20:00:00 ET
Summary
- NIO Inc. is launching a lower-priced brand, Onvo, to enter the higher volume EV market in China.
- The introduction of Onvo is expected to help increase sales volumes and compete with Tesla's Model Y.
- NIO needs to reach 20K monthly vehicle sales for the Onvo brand to significantly reduce operating losses.
The Chinese electric vehicle ("EV") space remains highly competitive, but NIO Inc. ( NIO ) continues pushing forward with innovative technologies. It has just launched a lower-priced brand to enter the higher volume space, but the stock has fallen to only $5 with the market losing interest in the EV sector. My investment thesis remains ultra-bullish on the large opportunity ahead for the Chinese EV company, with a high-volume brand utilizing advanced technology from the NIO brand....
NIO: Expanding The Brand