OPRX - OptimizeRx Is Entrenching Its Position In Digital Healthcare Communication
OptimizeRx (OPRX) is running a digital platform for the healthcare sector connecting pharma companies, healthcare providers, payers and patients with the following products (for a description, see the 10-K and a more in-depth treatment, see the excellent article of SA contributor 1035 Capital Management):
- Financial Messaging
- Brand and Clinical Messaging
- Brand Support
- Patient Engagement
- Digital Therapeutics
These now come in a single platform. The investment thesis is that companies were already shifting towards digital and virtual solutions, but the pandemic is accelerating this. From May 2020 IR presentation:
In the slide above, you see