STLA - Sales Of Jeep Stellantis' Crown Jewel Have Slumped Posing Added Risk To The Stock
2024-04-18 10:07:38 ET
Summary
- Jeep's global production reached a peak of 1.64 million vehicles in 2018, but has since fallen to just over a million due to increased competition.
- Stellantis, the parent company of Jeep, has appointed a new CEO with the mission to reverse falling sales and restore the brand's market share.
- Stellantis faces strained relations with some US parts suppliers, leading to lawsuits and production shutdowns.
The Global Financial Crisis of 2008-2009 was especially unkind to Chrysler. Fortunately, a merger with Italian automaker Fiat and the CEO magic of Sergio Marchionne breathed new life into the bankrupt automaker. A key asset was Jeep, a franchise that the reconstituted Fiat Chrysler managed to double in volume and then double again....
Sales Of Jeep, Stellantis' Crown Jewel, Have Slumped, Posing Added Risk To The Stock