SHSP - SharpSpring Has A Proven Model And Long Runway For Growth
Business overview
SharpSpring (SHSP) offers a multi-tenant Software-as-a-service (“SaaS”) marketing automation application. Key features include web tracking, customer relationship management, lead scoring and nurturing, notifications and analytics that measure a marketing campaign's return on investment. Its own marketing efforts have been mainly focused on digital marketing agencies who become customers and are able to resell SharpSpring products to their own clients, paying additional fees as the user count expands beyond the base license agreement.
The marketing agencies gain from recommending a marketing automation solution that they can then leverage to provide value-added services,