DFJ - Shiseido: Japan Cosmetics Giant's Outlook Is Less Pretty This Year But Share Price Has Yet To Look In The Mirror
Shiseido Company Ltd. (4911 JP on Tokyo Stock Exchange) (SSDOY) is the leading Japanese cosmetics and personal care company, renowned in Asia with a portfolio of brands and is the fifth largest cosmetics company globally. Its namesake brand Shiseido is a leading and iconic prestige cosmetics brand in Asia. However, the company also owns many other brands in the prestige, mid and low-priced cosmetics segments, as well as in fragrances. At its closing price on 8 April 2020 of JPY6,645, Shiseido trades at a price-earnings ratio of 33.71x based on FY 31 December 2019 net