DIS - Sports Broadcasts Are Somehow Still Getting Pricier
It's been a rough couple of months for professional sports. Reacting to the COVID-19 crisis, pro sports leagues in the United States (and across the world) have suspended their seasons. But there's a spot of good news for the sports industry this month: Prices for sports broadcast rights are expected to rise in the coming years.
Sports broadcast rights have been on the rise for some time now, but continuing that trajectory against such historic headwinds is remarkable. That sports would continue to grow in value even as they disappear from TV during the COVID-19 crisis is a reminder of just how important sports are to pay-TV bundles. It's also something that could have consequences for the pay-TV and streaming industries.
Image source: Getty Images