PUBM - Streaming hits new high in Nielsen TV share measure

Total television usage declined in March, but streaming's share of that usage hit a new high, moving up to near 30% of total use. Both streaming and cable grew share in March at the expense of gaming and broadcast TV - which withdrew a bit with the wrap-up of the Super Bowl and Olympics - according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms. Overall usage made a typical seasonal drop of about 4.2%. But the biggest part of that drop came for broadcast TV and for the "Other" category, which is heavily videogaming, but also includes activities like watching video discs. Cable's share of TV usage bumped up to 36.9% from the prior month's 35.4%, no doubt aided by a bump for cable news alongside Russia's war in Ukraine. Broadcast share dipped to 24.9% from 26%, with sports viewing down 53% month-over-month (and the

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Streaming hits new high in Nielsen TV share measure