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AFTPY - The Buy Now Pay Later Battle That's Brewing
Afterpay
As BNPL providers expand their offers to include pay now, later and much later, how consumers opt to pay will be invisible to the merchant.
A consumer’s bank account credentials are among the most precious assets they have, and linking retail payment apps directly to them is a tough sell.
BNPL players run the risk that merchants will turn on the business and economic model they offer, just as they have with card networks and interchange fees.