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DDOG - The Evolution of SaaS -- Why Datadog's Growing Umbrella Makes the Stock a Buy
Datadog Inc.
The story begins in 1999 -- a one-bedroom apartment in the Telegraph Hill neighborhood of San Francisco. That's when a young Marc Benioff founded Salesforce.com (NYSE: CRM).
This was the modern beginning of the software-as-a-service (SaaS) business model. Instead of paying big bucks at a brick-and-mortar location for a software package, customers could pay a much lower monthly fee for access to software via the cloud.