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home / news releases / YUM - The Habit Restaurants: Yum Gets The Juice


YUM - The Habit Restaurants: Yum Gets The Juice

Shares of The Habit Restaurants (HABT) took a last jump higher as it has been reported that the company will sell itself to Yum Brands (YUM) in what marks the end of the public ambitions of the company and actually gives Yum a fair shot at extracting real value from this burger franchise. Investors in The Habit have experienced a painful lesson as the company has grown, yet margins remain lacklustre while expectations were too high from the get go, all translating into terrible returns despite the small premium offered by Yum.

The Thesis

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Stock Information

Company Name: Yum! Brands Inc.
Stock Symbol: YUM
Market: NYSE
Website: yum.com

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