PARA - The Masters tees off today - watch these stocks

2023-04-06 12:41:19 ET

While golfers including Tiger Woods, Rory McIlroy, Scottie Scheffler, Will Zalatoris, Colin Morikawa, and more seek a green jacket at Augusta National this weekend, investors will look for some green as well.

The most-watched golf tournament of the year is a boon for Paramount Global ( PARA ) and Disney ( DIS ) owned ESPN, which will be broadcasting the event.

It will also be a key opportunity for brands to advertise on caps, clubs, and shirts, as well as the event itself. AT&T ( T ), IBM ( IBM ) and Mercedes-Benz ( OTCPK:MBGAF ) are key sponsors for the overall event, while Tiger Woods will sport the latest sportswear from Nike ( NKE ), although he is sporting Acushnet ( NYSE: GOLF ) owned FootJoy shoes this time around . Tournament favorite Jon Rahm will be sporting Topgolf Callaway ( NYSE: MODG ) apparel, Colin Morakawa will sport Adidas ( OTCQX:ADDYY ) gear, and Jordan Spieth will be outfitted in Under Armour ( UAA ). Workday ( WDAY ) will also be a major sponsor of golfers including Rory McIlroy, Matt Kuchar, and Matt FitzPatrick.

The event typically bolsters sponsorships and attention to golf attire, but interest in playing the game itself just as the calendar turns to amenable golfing weather for much of North America. As such, club-makers like Topgolf Callaway ( MODG ) and Acushnet Holdings ( GOLF ) could be beneficiaries while retailers like Dick’s Sporting Goods ( DKS ) could see a boost as well.

Read more on Acushnet’s recent Buy initiation .

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