RUBI - The Rubicon Project - Buckle Up For This Growth Wave

Investment Thesis

The Rubicon Project, Inc. (RUBI) provides a technology solution to automate the purchase and sale of digital advertising inventory. Sellers (which include websites and mobile apps) provide digital advertising inventory to RUBI’s platform in the form of advertising requests. These ad requests from sellers are sent to buyers who can then place bids on them.

Rubicon is a play on the ongoing shift of online ad dollars into programmatic advertising which is expected to be a ~$60 billion opportunity by 2022. RUBI’s broad inventory, low cost per transaction, and expanding tools and services