RUBI - The Rubicon Project: Taking A Closer Look At Its Demand Manager Initiative
The Rubicon Project (RUBI) has come a long way over the last few years under the leadership of its CEO Michael Barrett who was appointed in March 2017. In this article, I am going to focus on one of Rubicon’s newer initiatives which it announced on May 9, 2019, Demand Manager for publishers. Given the muted market response to the announcement, this seems to be a development that has yet to gain traction. But based on the publisher need it is designed to fill and % fee based pricing (that is yet to