TTD - The Trade Desk Has Weathered The Storm Very Well
2024-03-06 08:13:21 ET
Summary
- The Trade Desk is the dominant demand-side platform in the digital advertising market, with a focus on high-growth areas like CTV, audio, and retail.
- The company has developed innovative solutions like its UID2 identifier and Kokai programmatic AI platform, which have helped it maintain strong financial performance.
- Trade Desk's competitive advantage lies in its extensive partnerships, detailed reporting capabilities, and customer service, making it a preferred choice for brands and agencies.
- While it's historically at the low end of valuation and lower interest rates could very well expand multiples, we balk at the valuation, for now at least.
The Trade Desk ( TTD ) is the biggest DSP, enabling brands and agencies to enhance campaign performance by leveraging AI-driven decision-making and accessing industry-leading tools.
It has weathered the turbulence in the digital ad market relatively unscathed and grows considerably faster than the market, concentrating on high-growth areas like CTV, audio, and retail....
The Trade Desk Has Weathered The Storm Very Well