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VEEV - The Ways Investors Cheat Themselves Out Of Long-Term Wealth Creators
Veeva Systems Inc. Class A
As investors, we often find ways to gravitate to businesses in distress. We tell ourselves that the decline in earnings of a business like GE (GE) is only temporary, or that things will eventually pick up for some other poorly returning company.
Unfortunately, while we manage to talk ourselves into keeping and retaining poor businesses, we're also very adept at cheating ourselves out of very good businesses. The reasons are numerous and not necessarily easy to spot. I should know, I've fallen victim to a number of these myself!