LYV - Ticketmaster Acquires UPGRADED For Smart Ticket Tech
Quick Take
Ticketmaster (LYV) has announced it has acquired UPGRADED for an undisclosed amount.
UPGRADED operates as a blockchain-based live events smart ticket platform.
With the acquisition, Ticketmaster management appears to be staying on top of new event security, functionality, and monetization technologies.
Target Company
Walnut Creek, California-based UPGRADED was founded in 2016 to connect event creators and attendees via a blockchain-based platform, ensuring the security and transparency between all participants of the transaction. Through the use of Smart Tickets, organizers have greater control and visibility of the market for their events and