META - Top 3 Ad-Tech Stocks For 2024

2024-03-19 14:23:24 ET

Summary

• The U.S. advertising market is already showing positive signs of growth, starting off 2024 with a 4.3% YoY increase in January.
• Meta leads the Magnificent 7 with a nearly 53% operating cash flow margin, while The Trade Desk and Alphabet command OCF margins in the low-30% range.
• Ad-tech stocks are on 2024’s watchlist for a few reasons: strong cash flow generation and growth, a positive ad-market backdrop buoyed by major political and sporting events.

Ad spending growth is widely forecast to accelerate in 2024 after a challenging macro environment significantly dented budgets and growth in 2023. The U.S. advertising market is already showing positive signs of growth , starting off 2024 with a 4.3% YoY increase in January, the strongest January on record and a tenth straight monthly increase....

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