TRKA - Troika Media Engaged by Leading Esports Provider in Asia VSPN to Support the 2021 Honor of Kings Champion Cup Tournament

LOS ANGELES, CA - (NewMediaWire) - August 16, 2021 - Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced today that VSPN, (“Versus Programming Network”), the leading esports organization in Asia, engaged the Company to provide a new and innovative look to the 6th Honor of Kings esports tournament, the most watched mobile esports league in the world. 

Images of the 6th Honor of Kings Esports tournament

The King Pro League is the official professional league for Honor of Kings (known globally as Arena of Valor). The Honor of Kings Champion Cup is the highest-level international tournament for Honor of Kings. Organized by Tencent and VSPN, the 2021 champion cup is expected to offer the winners the largest prize pool in esports history, a testament to the growing popularity and competitiveness of esports. With the reopening of economies globally and the return of live events, this year’s tournament is being played offline in six cities in China. The Grand finals of the 2021 Honor of Kings Champion Cup will be held on August 28th, at the National Olympics Sports Center in Beijing.

“Troika recognized some time ago the momentum and potential of gaming and esports, and we were thrilled when VSPN approached us to work with them on this important event,” said Kevin Aratari, Head of New Business, Troika Media Group. “Some 2.8 billion people identify as gamers, a cross-generational phenomena that is inclusive and vibrant. Troika has a proven track record of building and guiding brands in this vital and growing sector.” 

About VSPN

About Troika Media Group

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.thetmgrp.com (http://www.thetmgrp.com/). 

Forward-Looking Statements

Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact:

For Troika Media Group

Kevin Aratari 

kevin@troikamedia.com 

Investor Relations

TraDigital IR

Kevin McGrath

+1-646-418-7002

kevin@tradigitalir.com