TRKA - Troika Media sees incremental demand for digital content analytics
In a letter sent to shareholders, Troika Media's (NASDAQ:TRKA) CEO Robert Machinist reported significant improvement in business performance for the first half of 2022 since completing its IPO a year ago. With the reopening of economies, the brand consultancy and marketing innovations firm has seen significant incremental demand for its digital content, media expertise and data & analytics. Existing and new clients have helped deliver revenue growth in excess of 78% for the first six months of fiscal year 2022. Going forward, the company expects "strong tailwinds" from the secular trend towards digital marketing. It is focused on expanding its content, data & digital and technology practices and boost its top and bottom line. TRKA shares up ~4% pre-market
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Troika Media sees incremental demand for digital content, analytics