VEEV - Veeva To Acquire Crossix For Healthcare Media Tech
Quick Take
Veeva Systems (VEEV) announced it has agreed to acquire Crossix for $430 million plus $120 million in equity grants and options.
Crossix operates as a healthcare data and analytics platform for media and marketing purposes.
With the acquisition, VEEV is gaining deeper and broader market share in the big pharma and biotech industries.
Target Company
New York-based Crossix was founded in 2005 to drive greater marketing effectiveness through its analytics platform that connects health and non-health, including Rx, over-the-counter [OTC], clinical, claims, consumer, hospital, and media data among others, for US