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VIPS - Vipshop Takes Defensive Posture As Headwinds Mount
Vipshop Holdings Limited American Depositary Shares each representing two
Vipshop's Q1 results signaled that its major metrics are in decline, and the rate of decline is accelerating.
The e-commerce firm is launching counteroffensives to improve its performance, including a new share buyback and slashing marketing expenses.
The company is focusing more on maintaining its current customer base and catering more to big spenders rather than aggressively seeking out new customers.
Resurgence of Covid-19 in China has had an adverse impact on Vipshop's warehousing and logistics networks.