VRM - Vroom targets the masses with first Super Bowl ad

Vroom (VRM) will run its first Super Bowl commercial on Sunday to highlight the company in front of close to 100M  viewers.The online automotive retailer's 30-second Super Bowl spot called "Dealership Pain" focuses on the pressure of purchasing a vehicle through a traditional car dealer."We felt like the Super Bowl was going to be that kind of opportunity for us to get that message across about our brand promise, which is you never have to go to a dealership again," says Vroom Chief Marketing Officer Peter Scherr.Scherr says the company felt like that was a way to get across a new normal in terms of consumers using Vroom for buying and selling cars.That message is important with used auto e-commerce penetration sitting below 1% amid the digitization of auto sales, per Damien Robbins.Vroom shot up more than 25% last week to push shares above their 10-day, 50-day, 100-day and 200-day moving

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Vroom targets the masses with first Super Bowl ad