PUBM - Why I'm Selling All My Pure-Play Adtech Stocks Except for The Trade Desk
2023-08-23 08:20:00 ET
I've been slowly whittling down my various investments in advertising-technology platforms over the last few years. Around this time in 2022, I parted ways with Magnite (NASDAQ: MGNI) . This late summer/early autumn, it will be PubMatic (NASDAQ: PUBM) , leaving me with just one pure-play advertising-platform stock remaining: The Trade Desk (NASDAQ: TTD) .
Here's why I'm refocusing on just The Trade Desk, not including big tech stocks, which all have their own digital-ad platforms.
The digital-ads industry works much like any other type of market. There's a seller and a buyer, and someone in the middle helps connect the two to make a sale. Magnite and PubMatic are both sell-side platforms -- meaning they work with publishers to list ad inventory for sale. By contrast, The Trade Desk works on the buy-side with marketers looking to purchase and place ads.
For further details see:
Why I'm Selling All My Pure-Play Adtech Stocks, Except for The Trade Desk