RUBI - Why Shares of Telaria and Rubicon Project Jumped Thursday
Shares of Telaria (NYSE: TLRA) popped on Thursday, rising about 13% by 12:50 p.m. EST. The stock's gain followed news that Telaria and Rubicon Project (NYSE: RUBI) have agreed to join forces and form a single sell-side platform for their customers to optimize digital ad inventory programmatically. Shares of Rubicon were up about 9%.
Combining to make the world's largest sell-side platform, the companies expect the new entity to see cost savings and accelerated growth in the fast-growing connected-TV market.
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